Meet ella
The only email marketing agency exclusively for real estate agents
Turn your email list into listing appointments
Turn your email list into listing appointments
Why you need an email newsletter?
40x more effective
Email beats social media for customer acquisition.
$36 ROI
For every $1 spent on email marketing. The highest ROI of any channel.
63% of
Past Clients
Are more likely to refer their agent if they receive regular emails.
Why ella?
Is your email marketing inconsistent? We ensure your newsletter goes out every single month, no matter how busy you get with clients without fail.
Are you worried about boring, generic content? Our team handcrafts hyper-local, personalized content that makes you the market expert.
Are you losing out on listings from your database? We help turn your email list into a consistent source of referrals and repeat business with strategic & consistent email marketing
With ella, you get a dedicated team focused on turning your database into your most valuable asset - no time investment required.
How ella works?
Research
We meet with you in a one-on-one call to learn everything about you and your market to build a custom content strategy that makes you the local expert.
Writing
Our team handcrafts engaging, hyper-local content your database will actually want to read and share.
Design
Your newsletter gets a beautiful custom template that stands out in crowded inboxes and builds your brand.
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Send & Track
We ensure consistent delivery and track performance so your database becomes a reliable source of deals.
You don’t need another system, we use your technology platforms
Social Media Add-On
Repurpose Your Email Newsletter
We can turn your email newsletter into ready-to-post social media copy, custom graphics, and engaging video scripts.
Boost Your Reach: Share hyper-local insights and market updates with your audience across all platforms.
Stay Consistent: Maintain a professional presence online without extra effort.
Save Time: Imagine never having to come up with what to post ever again.
Meet the ella team
Our team has worked with the biggest brands in real estate, Realtor.com, Dotloop, Inman, Curaytor, and many more. We’ve helped thousands of the top agents, teams & brokers in the industry grow their business. We’ve been featured in Forbes, AdWeek, Fortune and by many other publications. We’ve written multiple best-selling marketing & sales books and even taught at colleges like Johns Hopkins University and NYU. In fact, Chris Smith is one of the “4 Best Marketers Under 40” according to the American Marketing Association.
His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword. With ella, we’re taking all of this marketing, sales & business expertise to help you turn your email list into more listing appointments.
Chris Smith
Hannah lockhart
Andrew Bayon
Laís Fretin
What ella clients are saying
Geno D’angelo
"We have this huge list we weren't really maximizing. We knew there was value there. I want to do it as much as we can. Our clients love them.”
Mark Fazzini
"The email newsletters are the best! Our clients love them! And we even got a $1.5M buyer & seller from them! We never want to stop sending them!”
Kathy Fauscett
"I've received a lot of positive feedback and comments at holiday parties about my newsletter.”
Get a preview of ella
Join ella
Get monthly, bi-weekly, or weekly emails researched, written, and sent for you.
Most Popular
Monthly
$499
per month
• 2 emails per month (1 newsletter + 1 conversatiton starter)
• Custom email template design
• One-of-a-kind emails
• Performance tracking
• Optional Social Media & Graphics, and Video Add-On
Bi weekly
$749
per month
• 3 emails per month (2 email newsletters + 1 conversation starter)
• Custom email template design
• One-of-a-kind emails
• Performance tracking
• Optional Social Media & Graphics, and Video Add-On
Best Deal
Weekly
$1,299
per month
• 4-5 emails per month
• One-time custom template design
• Engaging, tailored emails
• Performance tracking: open rates, clicks, and engagement
• Optional Social Media & Graphics Add-On